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1. Dene and discuss the 6 Company.r Orientations Toward the Marketplace and evaluate the advantages and disadvantages of each with examples? Production Orientation Sales Orientation

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1. Dene and discuss the 6 Company.r Orientations Toward the Marketplace and evaluate the advantages and disadvantages of each with examples? Production Orientation Sales Orientation Product Orientation Market Orientation Societal Marketing Orientation Holistic marketing concept 2. Compare and contrast the traditional four 1's and the Modern Marketing Management fo_nr Ps. 3. Dene and discuss the 5 core business processes. The market sensing process: The new offering realization process: The customer acquisition process: The customer relationship management process: The fulllment management process

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