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1 Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. 2 Describe

1 Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it. 2 Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. 3 What recommendations would you give the company who needs to update their approach?

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