1. Describe and critically evaluate the "paid-to-surf" concept, from the perspective of consumers, advertisers, and the paid-to-surf companies themselves. Why would consumers agree to participate in paid-to-surf programs? Why is the paid-to-surf concept regaining popularity?

2. Discuss the adoption of an anti-tracking setting on AppleLinks to an external site. iOS devices and Google's plan to phase outLinks to an external site. the user-tracking tech referred to as third-party cookies that are mentioned in the article and their relevance to the "paid-to-surf" concept.

3. What do you think it would take for a paid-to-surf company to become truly successful over time?