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1. Describe and explain the scope of Strategic management Account. 2. Discuss to what extent you think Strategic mangement account has provided a solution to
1. Describe and explain the scope of Strategic management Account.
2. Discuss to what extent you think Strategic mangement account has provided a solution to the lost relevance debate and indicate what, if anything, you see as the future of SMA either in practice or in academia. You may incorporate brief examples of SMA techniques to illustrate any points you make.
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