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1. Describe cross-selling. What were the benefits of cross-selling to the bank and its shareholders? In what ways did cross-selling contribute to the problems Wells

1. Describe “cross-selling.” What were the benefits of cross-selling to the bank and its shareholders? In what ways did cross-selling contribute to the problems Wells Fargo later faced?

2. If you were an employee of Wells Fargo and felt pressured to cross-sell to customers, even when you felt this was inappropriate, what would you have done?



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