1. Describe how innovations can be classified in terms of their novelty, the benefits they offer, and their breadth. 2 MARKS

2. Outline the main factors that affect adoption, resistance, and diffusion, and show how marketers can use their knowledge of these factors to market more effectively 2 MARKS

Utilize Chapter 15 - Innovations: Adoption, Resistance, and Diffusion

3. Present a clear and comprehensive understanding of Web 3.0 and the implications and application of this technology. 3 MARKS

4. Outline and describe the (1) advantages and (1) disadvantages of Web 3.0. 2 MARKS

5. Present and fully describe 1 real-life applications where Web 3.0 will and can be applied to improve the lives of civilianisation globally today or in the future 3 MARKS

Incorporate the key concepts of Web 3.0 presented and comprehensively discussed in the video.

Also provide conclusion at the end of answers:-