Question
1. Describe some ways Volkswagen ignored the six forces in the marketing environment. How did it violate its responsibilities to competitors, consumers, and regulators? 2.
1. Describe some ways Volkswagen ignored the six forces in the marketing environment. How did it violate its responsibilities to competitors, consumers, and regulators? 2. What overall impact do you think the scandal will have for Volkswagen competitors? Will it help them or harm them? Why? 3. Do you believe this scandal will lead to tougher scrutiny of companies environmental claims in the future? Why or why not?
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Financial Management Principles And Applications
Authors: Arthur J. Keown
9th Edition
013033362X, 9780130333629
