1. Describe the 3 main Customer Centric Strategies Marriott (hotel chain) is using

o Highlighting the key elements to contribute to have a better Customer experience

2. Define Customer Centric objectives (SMART) for 2023 and main KPI's you will use (choose your own!)

3. Define the 3 new strategies for 2023 and support them. (choose your own!)

o Define how would you improve one of the current strategies

o Propose a risky and innovative completely new strategy

o Adaptation one strategy from a successful Consumer Centric strategy that another company is currently using.

4. Describe the strategy and the positive results achieved.

5. Define the changes to be applied to implement it in your Company (Marriott)