1. Describe the benefits of Google's functional structure as it emerged during the early 2000s? 2. What were the limitations of Google's functional structure? Why did these limitations start to become obvious by 2011? 3. What objective was Larry Page trying to achieve when he reorganized Google in 2011? Do you think he chose the correct organizational form? 4. Why do you think Page created the Alphabet holding company structure in 2015? What are the benefits of this structure? Can you see any drawbacks? Reference: Organization change at Google Case