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1. Describe the five different competing marketing orientations that a business organization can adopt to drive its marketing strategy. 10Marks 2. What is the single

1. Describe the five different competing marketing orientations that a business organization can adopt to drive its marketing strategy.

10Marks

2. What is the single biggest difference between the marketing concept and the production, product and selling concepts? Which concepts are easiest to apply in the short run? Which concept can offer the best long-term success?

10Marks

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