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1. Describe the food and beverage services in your context. What type of a business is it? Who do you think are their target customers?
1. Describe the food and beverage services in your context. What type of a business is it? Who do you think are their target customers? What are their main selling points? Who are their most significant competitors?
2. Prior to visiting the service, write down your own expectations regarding the service. How have these expectations formed? What are your previous experiences with the service in question or others, which you deem to be similar to the one in question?
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