Question
1. Describe the functions that a package can perform. Which function is most important? Why? 2. When developing a package, what are the major issues
1. Describe the functions that a package can perform. Which function is most important? Why?
2. When developing a package, what are the major issues that a marketer should consider?
3. In what ways can packaging be used as a strategic tool?
4. What are the major criticisms of packaging?
5. What are the major functions of labelling?
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Supply Chain Management Strategy Planning and Operation
Authors: Sunil Chopra, Peter Meindl
6th edition
133800202, 978-0133800203
