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1. Describe the ideal customer for the following products or services: Apple Watch Ferrari sports car GEICO car insurance McGraw-Hill textbooks 2. Discuss the


 

1. Describe the ideal customer for the following products or services: Apple Watch Ferrari sports car GEICO car insurance McGraw-Hill textbooks 2. Discuss the sales funnel and why leads are important to the selling process. 3. Discuss the difference between a prospect and a customer. 4. If someone goes into a Best Buy store and looks at the home theater systems, is he a lead or a prospect? Why?

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