1. Describe the product or service on which the company is focusing, which will be organic candles. 2. Write your company's mission statement based including the rationale for each component of the mission statement. o Place the mission statement within quotation marks. 3. Describe the trends in your specific industry, focusing on your product or service. o Research and outline industry trends. Be sure to consider the size and growth rate for the overall industry and for the specific product or service on which you are focusing. 4. Select one of the strategic positions (customer perception factors, market segment, market share, operational and/or technological advantages, sales channel, branding) that you believe is the best one for your chosen company and explain how you will implement it to distinguish your product or service from the competition. o Consult, "Strategic Position & Risk Assessment" of your text for help in crafting this portion of your business plan. 5. Describe the company's distribution channels and provide the rationale for your selection. o Sample questions to ask when choosing distribution channels: o Will you sell your product in grocery stores, restaurants, or sports venues? o Will you sell your product online or as a subscription? o Where will the service be offered?