1. Describe the role of communities in search engine optimization and how to create & maintain the right kind of community for your web site.

2. Describe a comprehensive linking strategy for search engine optimization that includes effectively using internal links and building inbound links to increase the traffic flow to your site.

3. Explain how web site content affects search engine optimization.

4. Develop a content strategy that incorporates keywords, as well as providing meaningful content to your users.

5. Describe a strategy for building the number of inbound links to your website that appear on other websites.