1. Describe your business 2. Why do you think your business will be successful? 3. What is your competitive advantage and how would you stay competitive in the market? 4. Develop your marketing plan (refer to Week 5 assignment) Marketing plan objectives Value Proposition (how is product different) Describe the strategy for each of the marketing 4 Ps Customer needs and how to address them How will the company beat the competition (refer to Q3) How will the company match its resources and skills to opportunities and risks? 5. Make a detailed table for sales as projected for the next 3 years. Projected or Pro Forma Income Statement for the next 3 years. Calculate: Return on investment Return on equity