1) Describe your ideal customer, or the person most likely to give you their money. Discuss your target market and why you have chosen them. Describe the customer's pain point(s) and provide evidence of this problem. You will need to provide proof aka research (in the form of stats, facts, quotes, survey responses) that your market base is large enough and that this market needs or wants your business idea, service, product or process. You can do this by researching demographic data and psychographic data and/or creating a survey (online or in-person) to approximate your market size and interest. 

 

2) Competitors- Describe your competitors their offerings, what they are doing well and how your business idea is better, different, or more competitive.  

3) Include the price and explain why you have decided on this price. hint: your costs should always be considered before creating a price.