1 Determine your Emirates Airline competitive position and strategy.

2. Review the marketing objectives of Emirates Airline. What (and how clear) is the connection between the marketing objectives and the corporate objectives? If your organization does not have marketing objectives, try writing somewhat would help fulfill some of the corporate objectives.

3. Think of an organization of your choice, which involves in trading mobile phones. Explain the various approaches used in segmenting markets and also describe how the marketing mix is used to position your products in a market.

4. Analyze a product or service offered by your organization in terms of the three levels of product. What is the core benefit? How important are product services at the augmented product level to the overall 'offer'?