2. 1. Develop a clear profile of your typical customer by describing them in relevant demographic terms including: age, gender, income, marital status, education, religion, profession, and geographic area. If you are targeting other businesses, describe the business in terms of size (number of employees and / or annual revenue), type of business, and geographic area. Note: Keep in mind, everyone is NOT a target market. While you may think your product or service can appeal to everyone," think about who is most likely to be interested. 
4. 2. Considering the customer profile you have developed, identify the size of the available market in terms of annual revenue and / or number of potential customers. Note: You may need to access census data for your chosen geographic area. You can do this by visiting the US Census Bureaus website. If you are targeting a location in Michigan, the Michigan Economic Development Corporation (MEDC) also offers a valuable data resource. Additional information sources are found in the Market Research and Competitive Analysis resource from the SBA. Cite your sources by providing the links to websites utilized. 
6. 3. To gain additional insight into your target market, describe your customers in terms of their values and beliefs. What matters most to them? 
8. 4. How will you apply your understanding of your target market to adapt your business to fulfill customer wants and needs?