1. Develop a matrix (a chart) that com advantage with its competitors. Sources of advantage might include number of stores, store management, store merchandising, Opportunities, nancial strength, pricing, merchandise assortment, loyalty program pares Nordstroms sustainable competitive location, brand image, growth customer service, company culture, s, demographic and economic trends, 2. Conduct a SWOT analysis of Nordstrom. Weaknesses, Opportunities and Threats. to the organization; Opportunities and T SWOT stands for Strengths, Strengths and Weaknesses are internal ._ hreats are external. Use Retailing Management book to answer these questions