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1. Develop a two column list for your new business. Label the first column Normal and the second column Unusual. In the normal column, list

1. Develop a two column list for your new business. Label the first column Normal and the second column Unusual. In the normal column, list everything that you will need to have (physically) and do (actively) just to be a player in the industry. In the second column, explain what your business will have or do that is rare or unusual compare to your competitors.
2. Why is it important to identify the orthodox (ordinary) elements of a new business?
1. Develop a two column 6 list for your new business. Label the first column Normal and the second column Unusual. In the normal column, list everything that you will need to have (physically) and do (actively) just to be a player in the industry. In the second column, explain what your business will have or do that is rare or unusual compare to your competitors.
2. Why is it important to identify the orthodox (ordinary) elements of a new business?

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