1. Develop an associative network of meanings for the iPhone. Based on the associative network developed, suggest the best advertising concepts for a print ad and a 30-second television ad for the iPhone. Explain why you think that your ad concepts are the best

Note:

(). You must identify at least two levels of associative meanings

(0) You don't need to develop the actual picture and coples for the ads, a general description of the ad concepts will be sufficient.

2. Imagine you are the marketing manager of the Forever 21 store in downtown Chicago. Of late, your store is steadily losing market share to your

competitors. Also, fewer people are visiting your stores. Your task is to develop marketing strategies based on behavioral theories to meet these challenges.

To be specific suggest five strategies, one based on classical conditioning and the other four based on instrumental operant) conditioning principles.

In particular, identify the conditional and unconditional stimull and responses for the classical conditioning strategy. The four instrumental (operant)

conditioning strategies should be based on positive reinforcement, removal of negative reinforcement, prevention of extinction, and prevention of

punishment.