1. Direction: Name one successful establishment in the Hospitality and Tourism Industry. Appraise their business profiles and strategies as you answer the following questions to have an impactful appraisal. It must be in the Philippines.

a)What is the business all about? b)Who is the customer? c)What do customers value? d)What should the business be? e)Has the business grown too large? f)How long is the business running? g)Do you consider this business is booming for today's time? h)What are the business's best contributions to its customer and the whole organization?

2. Direction: Assume that you receive an offer from an investor to start a tourism business in your area. As you conceptualize a proposal, answer the following questions. a)Is there an opportunity to open a unique andpromising business? b)Describe your target market and how you would serve it differently than current businesses do? c)What sort of marketing mix would you use for your business?