1. Discuss about what is competitive advantage ? Why is so important that competitive advantage need to be exercised by any business organisation? Cite examples of a business be it local or international that exercises competitive advantage. (10 marks) 2. How does each strategic tools be used to achieve the business objectives and bottom line. (10 marks) a) SWOT Analysis b) BGC Matrix c) Ansoff Matrix 3. Explain the 3 (three) levels of strategy and how do they function in a business to achieve their goals. (10 marks)