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1) Discuss business to business (b2b), business to consumer (b2c), types of market segmentation and product branding in the Mitsubishi company. This will be guided

1) Discuss business to business (b2b), business to consumer (b2c), types of market segmentation and product branding in the Mitsubishi company. This will be guided by the secondary research that the student undertakes regarding the chosen company.

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