1. Discuss FIVE (5) reasons why young consumers are more interested in purchasing products they need (e.g clothing, electronics, accessories) online than from the physical

stores.

(MLO1: 10 marks)

Explain TWO (2) reasons why consumers do not pay attention to marketing messages. Suggest TWO (2) solutions to the reasons identified (with examples) which marketers can use to capture consumers' attention.

(MLO1: 10 marks)

Differentiate central process of opinion formation from peripheral process of opinion formation and relate it to how Honda shapes customer's positive attitude.

(MLO1: 10 marks)