1. Discuss the 2 ads in the context of how they are using Segmentation in their targeting. What bases of segmentation are reflected in these ads: geographic, demographic, psychographic, benefit and/or usage rate? Must post first .Subscribe

1. View the TV ads for Hyundai and Toyota (click on the links below or the links in the FOL Content page)

Hyundai Ad: https://www.youtube.com/watch?v=ksl8J8oMMQQ

Toyota Ad: https://www.youtube.com/watch?v=pCHFHYe5rog

2. Ensure that you are thoroughly up to speed with the course readings, and video lecture(s) for the week.

3. Answer any one of the discussion questions below on the FOL Discussion Forum. If possible, choose a question that does not have a response already. The length for your initial post should be between 100-250 words. Refer to course material and/or video content in your response, where appropriate, to support your answer.

4. Review the responses of your fellow classmates (follow as many of them as you can) and post your comments and reactions as appropriate. You are only required to comment/respond to one of your classmate's postings but are expected to read as many as possible. Your reply should be shorter than your initial post, ranging from 50-100 words. Your response should add value to the conversation by presenting a new opinion or perspective. For example, simply stating "I agree" does not add value to the conversation.