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1. Discuss the core tradeoffs about global marketing: standardization versus customization. Use at least on example in your presentation 2. What marketing potential does the
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1 Standardization versus customization in global marketing Standardization involves offering the same product or service across different markets ofte...Get Instant Access to Expert-Tailored Solutions
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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