1. Discuss the digital disruption that is impacting the traditional print media of newspapers and magazines Do you think magazine and newspaper publications can respond to these changes and attract and retain readers and in turn advertisers? (LO 12-1, 12-7) 2. The chapter opener discuss the Print Magazine Sales Guarantee that is being used by a number of major magazine media companies to encourage adver- tisers to run ads in print editions of their publications. Evaluate the decision by magazine publishers to offer this guarantee. Do you think it will help increase the number of ad pages they can sell to advertisers? (LO 12-1, 12-2)