1. Discuss the following FOUR (4) concepts by providing one example of your choice from the local market context. a. Consumer demands [5 marks] b. Market penetration [5 marks] C. Cost-based pricing [5 marks] d. Differentiated offers [5 marks] 2. a. Products and services fall into two broad classes based on the types of consumers that use them. i. Differentiate these two broad classes. [6 marks] ii. Describe how the two broad classes are different from each other. [6 marks] b. Justify the concept of 'convenience products' through FOUR (4) examples from the local market context