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1 - Discuss the four dimensions of brand personality as described by the Young & Rubicam Brand Asset Valuator model. 2- Differentiate between a manufacturer's

1 - Discuss the four dimensions of brand personality as described by the Young & Rubicam Brand Asset Valuator model. 2- Differentiate between a manufacturer's brand and a private brand. Give examples for each. 3. Dofine consumer products and business products. Explain the different types of consumer products. Give an example of each from, your recent purchasing activities

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