Question
1 Discuss the four main functions of retail operations. 2 Explain warehouse outlets and give examples. 3 Describe and give examples of non-store retailing options.
1 Discuss the four main functions of retail operations.
2 Explain warehouse outlets and give examples.
3 Describe and give examples of non-store retailing options.
4 Differentiate between elastic and inelastic demand by giving an example for each.
5 Describe the basic functions of wholesalers
6 What activities does logistics marketing cover? Comment on how the change in channel design from indirect to direct may affect these activities, especially customer service.
7 What are the 4 main elements of the retail marketing mix? Provide details of each
8 Outline a major advantage and disadvantage of a manufacturer using just-in-time inventory management.
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