Question
1) Discuss the issue/challenge currently being faced by BBVA Compass Bank. 2) Discuss the pros and cons of the various advertising options. 3) What is
1) Discuss the issue/challenge currently being faced by BBVA Compass Bank.
2) Discuss the pro’s and con’s of the various advertising options.
3) What is the best way for BBVA Compass Bank to allocate its advertising budget most effectively? Discuss and explain your reasoning in an insightful manner.
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1Today banks must face a tough climate tighter margins overcapacity tarnished reputations and the pressure of new hightech competitors who can move flexibly unburdened by cost legacies But banks do en...
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
