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1. Discuss the reasons for the initial failure for Starbucks in Australia. 2. Discuss the reasons for the differences in the performance of Starbucks in

1. Discuss the reasons for the initial failure for Starbucks in Australia.

2. Discuss the reasons for the differences in the performance of Starbucks in Australia and China

3. What Ps should be changed in their international marketing mix strategy for Australia?

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