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1. Discuss three key ways that B2B segmentation differs from B2C segmentation. 2. Describe the factors that are most important to know about your potential

1. Discuss three key ways that B2B segmentation differs from B2C segmentation.

2. Describe the factors that are most important to know about your potential business customer?

3. What do you think is the most effective way to segment a B2B market for marketers?

4. How does the NAISC system apply B2B segmentation, targeting and positioning?

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