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1. Discuss your promotional mix options (Advertising, Publicity, Sales Promotion, Personal Selling, Direct-Response Communication, Online Marketing and Social media) for a 3D SOLAR LAMP that

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1. Discuss your promotional mix options (Advertising, Publicity, Sales Promotion, Personal Selling, Direct-Response Communication, Online Marketing and Social media) for a 3D SOLAR LAMP that is a new product you have just started marketing and selling 2. Select Advertising and at least 2 other promotion tools to be used from list above- Consider the factors that affect the promotion mix in your selection 3. For Advertising identify 1. The types you will use. 2. Your creative decisions 3. Select at list 3 different media types and defend selections

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