Question
1- distinguish the following three (3) product into medium to high involvement items: branded shoe(air jordon). international trip (going back to home country after year
1- distinguish the following three (3) product into medium to high involvement items:
- branded shoe(air jordon).
- international trip (going back to home country after year and half year leaving in abroad (australia)
- macbook
2- use a sequential flow of information for each purchase.
- Need Recognition
- Information search
- Evaluation of alternatives
- Purchase
- Post-purchase behaviour
Step by Step Solution
There are 3 Steps involved in it
Step: 1
1 Branded Shoe Air Jordan Need Recognition Recognizing a need for new shoes perhaps due to wear and tear of current shoes or a desire for a specific s...
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Step: 2
Step: 3
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Income Tax Fundamentals 2013
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
31st Edition
1111972516, 978-1285586618, 1285586611, 978-1285613109, 978-1111972516
