1. ___________________ distribution means using a limited set of retailers that match the image of the brand. The assumption is that consumers are typically willing to make some effort to find a store that sells the product.

Centralized

Selective

Dual

Controlled

Intensive

2. Which of the statements below is true about social media marketing platform usage?

Facebook and You tube are the most widely used platforms in the US

Facebook is only used for informational marketing

Most Americans 50 and older do not use any social media platforms

Twitter is the most popular platform among users 65 and older

Pinterest is the best platform for influencer marketing

3. Influencer marketing is similar to a public relations strategy since ____________________________.

both are free to the company

both approaches are used for the communication goal to remind

both assume that information from a third party will be perceived as less biased

both tools are primarily used to reach younger generations

both have a high cost per contact