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1) DKY is a real-estate development company that also operates a chain of hotels in cities around the world. DKY's most recent project is a
1) DKY is a real-estate development company that also operates a chain of hotels in cities around the world. DKY's most recent project is a high-rise hotel in Taksim, Istanbul. The top 10 floors of this structure will be devoted to condominium units with 5 units per floor for a total of 50 units. DKY's director of sales and marketing, Deniz Kaya, has been unsure how to price the units given the current economic conditions. Since the project is scheduled for completion in one year, she believes that demand over the next 6 months will be soft. She believes that the comparable units in the market are being offered at $400,000 and that she should offer units at that price for the current sales period up to about recent sales, she estimates an expected number of 30 sales (i.e., 5/month for 6 months) with a standard deviation of 5 units over the period. From 6-months to 3-months before completion, she believes that she has the potential of reaching a different customer segment of less price sensitive buyers and that she can then raise the unit price to $500,000 with expected sales of 20 units over this 3-month period and a standard deviation of 4 units. Finally, within 3 months of completion, she believes a third customer segment will emerge, which is even less price sensitive than the 3- to 6-month-advance-sales segment. She believes that she can set a price of $625,000 for each unit in his last 3-month period and that she can expect sales of 10 units with a standard deviation of 3 units. Q) How can revenue management help Deniz maximize condominium sales revenue for DKY? What type of model should she use and what should she assume to use that model? What does she need to calculate for the model and how should she use these quantities to ensure that revenues are maximized
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