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1. Do firms have responsibility for their products and services over and above ensuring that they comply with safety legislation and are promoted honestly? 2.
1. Do firms have responsibility for their products and services over and above ensuring that they comply with safety legislation and are promoted honestly? 2. To what extent can consumers act as a social control of corporations? In which of the three marketplace contexts - consumer, financial and business-to business markets - is this control likely to be the most extensive
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