1. Do you think Robert's idea has merit? In other words, will warning labels in this context realty change attitudes and behaviors? Why or why not? 2. What aspects of attitude theory covered In the textbook can be applied to this initiative? 3. Use the Traditional Communications Model shown in Figure 3-1 (p. 211} to describe the steps In the marketing communication implied by the warning labels. What kind of message appeal is used for the warning labels? For what segments are the labels most likeiy to be effective? 4. What would you recommend Robert do next? What does he need to do to be successful in changing the attitudes and behaviors of the end consumer