1. Do you think that the business plan for Honest Tea should have had better detailed production and distribution plans? Why or why not?

2. Do you think that it was a good thing that Seth managed the day-to-day operations alone as the TeaEO? Explain.

3. Do certifications really matter when it comes to the quality of products offered by a firm? Why or why not? Explain.

4. What do you think about Seth Goldmans career from being an employee to becoming an entrepreneur? Does it inspire you to start your own business venture? Why or why not?

5. What do you think about the mission-driven-innovation concept?

Watch: Honest Tea Video