1. Does Patagonia reflect a market orientation in their business practices and philosophies? Why or why not?

2. Yankovich & Meer (2006) discuss the need to "rediscover" market segmentation. In their opinion, what had been lost or in need of rediscovering. What can we learn about the importance of segmenting markets from their article?

3. Given the importance of segmentation and targeting, how does Patagonia define their targeted market? How do have they arranged their business practices to meet the needs of this market?

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https://www.academia.edu/27834093/Rediscovering_Market_Segmentation?auto=download