Question
1. Dominos is the largest pizza delivery chain in the world in terms of revenue, with a presence in over 90 international markets. To achieve
1. Dominos is the largest pizza delivery chain in the world in terms of revenue, with a presence in over 90 international markets. To achieve success around the world, how did Dominos adapt its global marketing mix to meet the needs of local consumers? Please discuss at least three examples.
2. (McDonald's) Pick another brand that has developed a high level of global presence as Domino's to research on and discuss at least three important aspects of its global marketing mix strategies that contribute to the success of the company. Please back up your arguments with evidence.
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