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1. Drawing on your knowledge of the PESTEL model, analyse the external environment facing global pharmaceutical industry and identify the key external factors which impact
1. Drawing on your knowledge of the PESTEL model, analyse the external environment facing global pharmaceutical industry and identify the key external factors which impact on the company. (15%)
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
