1. DT 11 - Search Marketing Ethics

Firms are increasing their use of search engine marketing in which they pay search engines such as Google and Bing for priority position listings. Social media sites such as Twitter are generating revenue by offering to sell "search words" to firms so that their posting appears on top. Are such practices ethical? Are consumers being deceived when a firm pays for priority positioning?

2. DT 12 - Digital Advertising

Ad spend on digital advertising, including websites, apps, mobile gaming, etc., is increasing steadily - digital spend is poised to overtake television as the largest in media spending! What types of products and services do you think benefit the most from digital advertising campaigns? Why do you think so? What type of audience do you think marketers expect to reach when advertising digitally?research online to see if your expectations match up with the results of studies of digital advertising audiences.

3. DT 13 - Ethics of Selling

Many salespeople earn a commission on what they sell, often meaning that the more the customer buys, the more the salesperson makes. Does this pose any ethical issues for the salesperson? How should a salesperson handle this situation? What responsibility does the buyer have in such situations?