1- Explain (completely) how companies use psychographic segmentation to understand their customers. Choose the best and most commonly used psychographic segmentation and explain how a company use psychographic segmentation to develop product to meet customer needs and communicate with customers.

You can apply it to one of the industries [ choose one:pharmaceutical industry [you can apply psychographic segmentation into any brands within the industry] or food-related brands such as cookies/chocolate brands such as OREO brand, or coffee brand, or technology devices such as Alexa/ Apple home device, or car brands or water bottle brands]. Please explain with a few examples.