1. Economic theory would suggest that the demand for any bundle or assortment of products (for e.g., sales of Hawkeye caps and T-shirts) can be determined as: a. The point on the budget constraint line that is just tangent to an indifference curve b. Any point on the most dominant indifference curve c. The point where two indifference curves cross each other d. The point that satisfies all of the above conditions 2. Standard economic analysis makes assumptions about consumers. Which of the following assumptions are not tenable (i.e., it has been shown that consumers violate these principles)? a. Consumer prefer more utility to less b. Consumer choices demonstrate coherence (i.e., internal consistency) c. Both a and b d. None of the above 3. The elaboration likelihood model argues that a. There are two routes to persuasion - a central and a peripheral route, and motivation and ability determine which route a consumer will use in processing a persuasive communication b. Persuasion depends upon the ability to learn message arguments c. Persuasion depends upon the use of strong arguments d. Persuasion is determined by the cues used by consumers and attributions they make 4. You ask your friend for what s/he thinks of the new restaurant in town. Your friend comments, "Yeah, I saw an ad for it in the paper today - I don't remember what the ad said, but it gave lots of reasons. So I guess it must be a good place." Your friend obviously arrived at his/her attitude by using a. An effortful processing strategy b. A heuristic C. Argument quality in the advertisement d. Mood as a cue