1. Elaborate several digital analytic tools (minimum 5) by: a. Using a metric to compare them by several criteria b. Mentioned criteria are referring to an industrial/market report or whitepaper 2. Pick 1 analytical tool and provide critical analysis on the result of analytical tools. a. Why do you choose this analytical tool amongst other? b. How this analytical tool's strength and weakness? c. Which companies are using this analytical tool? d. What is the implication toward the business (company)