1.) Evaluate the following statement: "Appropriate advertising media are always available if a company can afford them."

2.) Explain the difference between a pull policy and a push policy. Under what conditions should each policy be used?

3.) In which ways can word-of-mouth communication influence the effectiveness of a promotion mix for a product?

4.) Which criticisms of promotion do you believe are the most valid? Why?

5.) Should organizations be allowed to promote offensive, violent, sexual or unhealthy products that can be legally sold and purchased? Support your answer.